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business
Free markup calculator. Enter cost and selling price to find your markup percentage, and see how markup differs from margin. Price your products with confidence.
Enter your values and select Calculate to see the result.
Markup is the amount added to a product's cost to reach its selling price, expressed as a percentage of that cost. Retailers, makers and service providers use it to set prices consistently.
Enter the selling price and the cost to see the markup. Because it is measured against cost, a 100% markup doubles the price but gives only a 50% margin. Keep the two ideas separate when you quote prices or read financial reports.
((selling price − cost) ÷ cost) × 100
Selling at $100 after a $65 cost gives a 53.85% markup.
Estimates only. This calculator gives a general estimate and is not financial, tax or legal advice. Rates, fees and rules vary by country and situation. Read our disclaimer.
Markup is how much you add on top of cost to reach the selling price, as a percentage of cost: (selling price − cost) ÷ cost × 100.
Multiply the cost by 1 plus the markup. For a 50% markup on a $40 cost, the price is $40 × 1.5 = $60.
No. A 100% markup doubles the cost, which gives a 50% margin. A 100% margin is impossible unless the cost is zero.
Markup divides by cost, so a cost of zero cannot be used.